Throughout September, NAIFA and our Life Happens community promoted Life Insurance Awareness Month (LIAM) to educate consumers about the importance of life insurance and empower financial professionals to reach wider communities with LIAM-themed resources and materials. As an important part of the LIAM campaign, NAIFA chapters worked alongside advocacy partner ACLI with elected officials to get proclamations or resolutions recognizing LIAM in at least 19 states.
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NAIFA-Los Angeles Builds Long-Term Advocacy Relationships
Lawmakers in California, and particularly in the city of Los Angeles, know the importance of life insurance and understand the critical work financial professionals do. NAIFA-Los Angeles has been key to their education. For the past 20 consecutive years, NAIFA-Los Angeles members, including the chapter’s Past President Gilbert Mares, LUTCF, Grassroots Chair Jose Rodriguez, and President Alvin Parra, have worked with Los Angeles Mayors and members of the City Council to have September proclaimed Life Insurance Awareness Month. They have also been instrumental in getting similar proclamations issued by the state Senate and the County of Los Angeles.
Topics: Life Insurance & Annuities Life Happens Life Insurance Awareness Month State Advocacy Legislative Day
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NAIFA-NE Promotes Life Insurance Awareness With Governor Pillen
NAIFA's Nebraska chapter has been a strong advocate for the life insurance industry, working with state officials to proclaim September Life Insurance Awareness Month (LIAM) in the state. Their efforts were successful and several members of the association were on hand at the ceremony when Governor Jim Pillen issued the proclamation.
