The American Council of Life Insurers (ACLI) has launched a powerful new campaign spotlighting the life insurance industry's deep-rooted role in supporting American families and the nation’s economy. Titled “We Put Life Into America,”  the campaign highlights the many ways life insurers strengthen the country, not only by providing financial protection but also by investing over $8 trillion into the economy and paying nearly $200 billion to policyholders and beneficiaries in 2023.

Through national advertising on cable TV, digital platforms, and social media ACLI aims to raise awareness among the public and policymakers about the industry’s commitment to financial security, long-term investment, and economic opportunity in communities across the country.

As conversations around extending the Tax Cuts and Jobs Act continue in Washington, ACLI emphasizes how the industry’s mission aligns with promoting growth and opportunity for all Americans.

Watch the campaign ad and see how the life insurance industry puts life into America.