NAIFA-California held their annual Day on the Hill as a virtual event over several days in late March. Attendees received legislative and regulatory updates and heard from speakers who shared insights about building relationships with lawmakers and being an effective political advocate.

The Day on the Hill is usually an in-person event, featuring face-to-face meetings with lawmakers in Sacramento. COVID-19 restrictions and concerns made necessitated a virtual event this year, but the insurance and financial professionals who attended where still able to meet with lawmakers and their staff via video conferencing technology. They discussed the important role producers play in providing California consumers with $153 million in benefits each day and providing opportunities for improved financial security to everyone in the state.

Meeting with state legislators as part of a coordinated legislative event is an important part of NAIFA’s grassroots strategy. These events show the strength of NAIFA’s numbers and help members develop relationships with lawmakers. Along with NAIFA’s professional lobbying in state capital and state IFAPAC giving, grassroots is a critical leg of NAIFA’s state advocacy strategy.

Thank you to all of the NAIFA-California members who made a difference by participating in the 2021 Day on the Hill.